marketing

Wow! Great Example of Relationship Marketing!

By ⋅ June 14, 2009 ⋅ Post a comment
Filed Under  , , , , , ,

My Wife received this email from Village Cinema on her birthday.

What a waste of an opportunity to be remarkable and to add a share of heart. Instead of having a genuine well intentioned message just saying “Hey this is your day – Happy birthday Jessica”, they tried to use her birthday to sell more tickets.
Hey Village Cinema, you could be different, it’s not about giving things away, but it’s about being remarkable, example: “Hi Jessica, Happy birthday…..By the way, did you know you share your birthday with Jennifer Aniston, Angelina Jolie and Brad Pitt?”
This not just diminishes the intention of being remarkable but also screws things up and sends the message “I really don’t care!”

What’s your opinion?

WOW Village Cinemas - You really know how to be nice!

WOW Village Cinemas - You really know how to be nice!

Be Sociable, Share!

You also might like:

  1. 7 Things you didn’t know about me and Probably don’t care
  2. Ahhh Telstra Did u learn the lesson?
  3. Yahoo Making a Mess
  4. Google Searching for Downturn End – Eric Schmidt’s Interview
  5. Measuring your website Goals. I think you’ve got one don’t you?

Lucio Dias Ribeiro
Lucio Ribeiro is The Online Circle's web strategist.

Discussion

13 Responses to “Wow! Great Example of Relationship Marketing!”

  1. Missed opportunity! Plus it was an email, so no real cost involed.

    On my wife’s birthday Paace always send her a letter and a double pass. Now that’s the way to look after your customers.
    .-= Stan Lee´s last blog ..The epitome of style =-.

    Posted by Stan Lee | June 14, 2009, 7:30 am
    Reply to this comment

  2. Oops! When I said Paace I meant Palace.
    .-= Stan Lee´s last blog ..The epitome of style =-.

    Posted by Stan Lee | June 14, 2009, 7:31 am
    Reply to this comment

  3. Now stan I’ve been told you get the double passes and go twice by yourself :- is it true?

    Posted by lucio ribeiro | June 14, 2009, 10:37 am
    Reply to this comment

  4. It looks like the rarely spotted uncle who calls you on your birthday to say happy b’day and slips into the end of the conversation that he needs to borrow some $.

    Posted by Nathan Bush | June 22, 2009, 7:23 am
    Reply to this comment

Trackbacks/Pingbacks

  1. Twitter Comment


    Heres a quick way to screw on relationship marketing … [link to post]

    – Posted using Chat Catcher
    7FigTrev (Trevor Willoughby) - June 14, 2009

  2. Twitter Comment


    RT @7FigTrev Heres a quick way to screw on relationship marketing … [link to post]

    – Posted using Chat Catcher
    lucio_ribeiro (Lucio Dias Ribeiro) - June 14, 2009

  3. Twitter Comment


    RT @lucio_ribero @7FigTrev Heres a quick way to screw on relationship marketing … [link to post]

    – Posted using Chat Catcher
    samotage (Sam Sabey) - June 14, 2009

  4. Twitter Comment


    Heres a quick way to screw on relationship marketing …: Great Example of Relationship Marketing! by Lucio Dias.. [link to post]

    – Posted using Chat Catcher
    daniel_butts (daniel_butts) - June 14, 2009

  5. Twitter Comment


    Heres a quick way to screw on relationship marketing …- Great Example of Relationship Marketing! by… [link to post]

    – Posted using Chat Catcher
    OnlineIncomeBot (Online Income Bot) - June 14, 2009

  6. Twitter Comment


    @daniel_butts Tks mate for the twit [link to post]

    – Posted using Chat Catcher
    lucio_ribeiro (Lucio Dias Ribeiro) - June 14, 2009

  7. Twitter Comment


    Alert Heres a quick way to screw on relationship marketing …: Great Example of Relationship Marketing! by.. [link to post]

    – Posted using Chat Catcher
    AnnMartin1 (Ann Martin) - June 14, 2009

  8. Twitter Comment


    Try Efusjon! Heres a quick way to screw on relationship marketing … [link to post]

    – Posted using Chat Catcher
    dr4fitness (Dr. Karen E Copeland) - June 14, 2009

  9. Twitter Comment


    WTF n MLM? Heres a quick way to screw on relationship marketing … [link to post]

    – Posted using Chat Catcher
    powderpuffbrig (Powder Puff Brigade) - June 14, 2009

Post a Comment

Interesting Tweets

Posts categories