My Wife received this email from Village Cinema on her birthday.
What a waste of an opportunity to be remarkable and to add a share of heart. Instead of having a genuine well intentioned message just saying “Hey this is your day – Happy birthday Jessica”, they tried to use her birthday to sell more tickets.
Hey Village Cinema, you could be different, it’s not about giving things away, but it’s about being remarkable, example: “Hi Jessica, Happy birthday…..By the way, did you know you share your birthday with Jennifer Aniston, Angelina Jolie and Brad Pitt?”
This not just diminishes the intention of being remarkable but also screws things up and sends the message “I really don’t care!”
What’s your opinion?
WOW Village Cinemas - You really know how to be nice!
Related posts:
- Social Media Execution a lesson from Black Eye Peas It seems that there are no limits for the...
- Social Media Resistance – Breaking the Shell There are way too many articles about Social media benefits,...
- Marketing Magazine Special Edition Marketing Mag has released their 2010 Media Survival Guide. I...
- Google Business Maps – A quick guide for beginners SEO and search is one of the most powerful...
- A little lost on your strategy? Read this. To all my internet marketing experts friends, “Marketing (in all...
Related posts brought to you by Yet Another Related Posts Plugin.
{ 9 trackbacks }
{ 4 comments… read them below or add one }
Missed opportunity! Plus it was an email, so no real cost involed.
On my wife’s birthday Paace always send her a letter and a double pass. Now that’s the way to look after your customers.
.-= Stan Lee´s last blog ..The epitome of style =-.
Oops! When I said Paace I meant Palace.
.-= Stan Lee´s last blog ..The epitome of style =-.
Now stan I’ve been told you get the double passes and go twice by yourself :- is it true?
It looks like the rarely spotted uncle who calls you on your birthday to say happy b’day and slips into the end of the conversation that he needs to borrow some $.