Digital Marketing industry it’s been all talks about the recent Yahoo+Google deal.
I’ve been asked for different people how I see the influence of this deal on the online marketing environment,
My answer is simple – I hated it.
I don’t really care about Microsoft being or not the Evil Empire (as it’s called in Sillicon Valey). What I care is about Google dominating all aspects about Search Marketing.
Yahoo was the only viable option to Adwords (Google) arbitrary game (read “adwords slap”).
You might say, Yahoo is still serving ads from Overture. Bullshit.
TechCrunch’s
The deal allows Yahoo to put Google ads along side their own, presumably to maximize revenue to Yahoo. Google’s good at the top search terms (probably 80% or so of revenue potential), but Yahoo thinks they do fine in the long tail. The problem, of course, is that they’ll show Google ads for all the good stuff – and advertisers will go to Google to bid for those ads. More advertisers will leave the platform, further degrading Yahoo’s core search economics”.
I had a talk to an Australian Online Marketing Expert (he asked me to not be quoted) on Friday 13/06 and he had an incredible overview about the deal.
He gave me his opinion and how foolish Mr. Jerry was being and how emotional attached he’s with the company.
On the weekend The New York Times published an article about the deal, an article that goes exactly as my friend’s opinion.
“Jerry, you’re a billionaire because people all over the world bought your stock, and trusted you to do right by them. That’s the compact you make when you take a company public: you get to be really rich, but in return, you have an obligation to do everything you can to ensure that shareholders get a healthy return on their investment. It doesn’t matter that you would like Yahoo to remain independent, or that you can’t stand Microsoft. Your feelings aren’t supposed to get in the way of your fiduciary duty.”
Full article here.
Cheers
Lucio Dias Ribeiro
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