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Who am I?
Digital marketing professional with 11+ years of experience in performance marketing, SEO, and growth strategy. I help businesses scale through data-driven campaigns, optimized funnels, and creative experiments. My background spans tech, fintech, SaaS, and consumer brands across the US, EU, CIS, and Africa.
Experience
- Performance Marketing Manager – Site.pro (Lithuania)
Reduced CAC by 25%, boosted registrations by 40%, increased purchases by 30%. - Head of Marketing – QIWI Uzbekistan
Doubled the active user base in 6 months and introduced CRM marketing that improved retention by 40%. - Head of Digital Marketing – Uzcard
Scaled mobile apps and B2B products, quadrupling the user base in a year. - Head of Digital Marketing – AKFA Group
Built a performance marketing system from scratch, reaching Google TOP-1 rankings and cutting acquisition costs by 10x. - Realweb, Sorokin Media, Solfy, …
Achievements
- ↓ Customer Acquisition Cost (CAC) by 25%
- ↑ Registration conversion rate by 40%
- ↑ Purchase conversion rate by 30%
- ↑ Organic traffic by 35% in key markets
- Managed high-budget campaigns ($40k+/month) with ROI growth
Approach
I believe that marketing is where creativity meets analytics. My work is built on rapid experimentation, clear KPIs, and close collaboration with product and sales teams. I launch and test ideas fast, learn from data, and scale only what delivers measurable results.
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Skills & Tools
- Advertising Platforms: Google Ads, Meta Ads, Yandex Direct, LinkedIn Ads, VK Ads, Telegram Ads.
- Analytics: Google Analytics, Mixpanel, Yandex Metrica, Hotjar, AppsFlyer, Amplitude, Clarity.
- SEO & Growth: Ahrefs, SEMrush, ASO, link building, A/B testing, UX optimization.
- Project & Team Tools: Jira, Asana, Trello, Notion, Figma.
Contact
Email: info@marketingeasy.net
Telegram: @moonvr
